Rising of The Sabre!
As I like to say, ‘Change is the only constant’. This is not a case study, but just a casual insight into winning with diversification. Here I wish to discuss the transformation of a Travel networking company with primary interest in global travel distribution, into a travel giant called ‘Sabre Holdings Corporation’.
Sabre Holdings, an S&P 500 company, is a world leader in travel commerce, retailing travel products and providing distribution and technology solutions for the travel industry. Headquartered in Southlake, Texas, in the Dallas-Fort Worth Metroplex, the company has more than 9,000 employees in 45 countries. Sabre grossed annual revenues of $2.8 billion in 2006.
Sabre has interesting line of businesses encompassing the entire travel industry that cater to Online Travel distribution, B2C & B2B Travel solutions, and Airline solutions.
Sabre Travel Network markets and distributes travel-related products and services through the travel agency and corporate channels. This would include Sabre GDS and MySabre™ a Web-based agent booking portal.
Travelocity is a leading provider of consumer-direct travel services for the leisure and business traveler. It markets and distributes travel-related products and services directly to individuals through Travelocity and its various brand Web sites and contact centers, and Web sites owned by its supplier and distribution partners.
Sabre Airline Solutions is the world’s largest provider of software products, passenger solutions and consulting services for airlines. Sabre Airline Solutions helps airlines reduce costs, simplify operations, maximize revenue and improve customer service.
Sabre finally starts full-fledged operations in India
Sabre is not new to India but it definitely lacked visibility in the Indian market. Sabre continues to have a strong business relationship with the leading domestic carrier Jet Airways, since its inception. In a strategic approach to strengthen its business partnerships Sabre has recently opened a state-of-the-art facility in Bangalore, India. It currently houses 60 employees that support product development activities for all Sabre businesses and offers delivery services and customer support for regional airlines, Jet Airways and Kingfisher Airlines. The center also drives project/product delivery through Sabre Holdings vendors in India for software development.
Sabre successfully integrates Hotel content through acquisition
In a move to further expand its services to the hotel industry, Sabre Holdings Corporation recently acquired SynXis Corporation, a privately-held provider of reservation management, distribution and technology services for hotels.
SynXis generated over $2 billion in revenue for its hotel partners in 2006. It is the technology source for more than 8,000 hotels, bed and breakfasts, resorts, and destinations, including, Harrah's, Interstate Hotels & Resorts, Millennium Copthorne, Destination Hotels & Resorts, and Jumeirah Hotels. Through the SynXis system, hotel properties are able to seamlessly sell through global distribution systems (GDSs), including the Sabre GDS, as well as over 1,600 third party Internet travel sites, and hotel reservation offices/central reservation centers. This Provides Sabre Holdings with unique role in end-to-end selling process from hotels to travelers.
We will be seeing more of these technical collaborations in coming times.